{"id":24986,"date":"2025-12-16T10:11:56","date_gmt":"2025-12-16T10:11:56","guid":{"rendered":"https:\/\/uwisely.com\/?post_type=lp_course&#038;p=24986"},"modified":"2025-12-16T10:27:17","modified_gmt":"2025-12-16T10:27:17","slug":"les-bases-du-branding","status":"publish","type":"lp_course","link":"https:\/\/thinkora.upp.st\/fr\/courses\/les-bases-du-branding\/","title":{"rendered":"Les Bases du Branding"},"content":{"rendered":"<p><b>Les Bases du Branding (Branding 101) <\/b><span style=\"font-weight: 400;\">\u00a0est un cours simple et accessible aux d\u00e9butants, con\u00e7u pour vous aider \u00e0 comprendre ce qu\u2019est r\u00e9ellement une marque \u2014 bien au-del\u00e0 des logos et des couleurs. Vous apprendrez comment les marques fortes se construisent \u00e0 partir de bases claires, d\u2019une personnalit\u00e9 et d\u2019un objectif pr\u00e9cis. Ensuite, vous d\u00e9couvrirez comment donner vie \u00e0 votre marque \u00e0 travers sa voix, son identit\u00e9 visuelle et une exp\u00e9rience client coh\u00e9rente. Ce cours vous aide \u00e0 comprendre qui est votre marque, comment elle doit s\u2019exprimer et comment la pr\u00e9senter de mani\u00e8re authentique et m\u00e9morable. Id\u00e9al pour les entrepreneurs, les cr\u00e9ateurs ou toute personne souhaitant b\u00e2tir une marque digne de confiance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Bases du Branding (Branding 101) \u00a0est un cours simple et accessible aux d\u00e9butants, con\u00e7u pour vous aider \u00e0 comprendre&#8230;<\/p>\n","protected":false},"author":972,"featured_media":24991,"comment_status":"closed","ping_status":"closed","template":"","course_category":[166],"course_tag":[],"class_list":["post-24986","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-6-marketing-fr","course"],"_links":{"self":[{"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/lp_course\/24986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/users\/972"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/comments?post=24986"}],"version-history":[{"count":1,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/lp_course\/24986\/revisions"}],"predecessor-version":[{"id":24987,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/lp_course\/24986\/revisions\/24987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/media\/24991"}],"wp:attachment":[{"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/media?parent=24986"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/course_category?post=24986"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/thinkora.upp.st\/fr\/wp-json\/wp\/v2\/course_tag?post=24986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}